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Pandora & Scion Team Up

admin — Wed, 20 Jul 2011 13:08:03 +0000

A new partnership with music streaming site Pandora will give drivers an enhanced subscription with the purchase of a new Scion xB or Scion tC.

These 2012 redesigns come equipped with Pandora integrated entertainment systems starting in August.

Pandora EVP of business development Jessica Steel explained: “Nearly 50% of radio consumption happens in the car, so it’s a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone.”

Pandora also announced Tuesday it has over 100 million registered users, effectively doubling its subscriber base up from 53 million in 2010. At the time of company’s IPO last month, Pandora had 94 million users.

Source: Vator.tv

Scion xB Police Chase, Put to Benny Hill Theme

admin — Fri, 22 Jan 2010 14:42:47 +0000

Police chases are a great find while channel surfing as you sit on your unemployed butt at 2:30 in the afternoon. And yes, I speak from personal experience on the latter. This woman decided to test the limits of her Scion xB van, along with the patience of these (I think Southern Californian?) police officers by taking everyone on a hilarious, and somewhat dangerous, Benny Hill themed joy ride. Once they stop tazering her and let her out of jail, I think someone should give this person a job as stunt driver for Hollywood.

Insane Scion xB Chase Through California

admin — Tue, 25 Aug 2009 17:36:47 +0000

They should hire this woman as a stunt driver…once she gets out of jail that is. Equipped with crazy good driving skills and a Scion xB, this Cali girl sped through two counties back in April 2009, leading California Highway Patrol on the whole time. Watch how she spins out and reclaims the road under the tires.

2005 – The Year Scion xB Broke

admin — Fri, 27 Mar 2009 18:59:55 +0000

The Scion xB (known in Japan as Toyota’s bB) might have first hit the streets in 2004, but it was the 2005 model which really grabbed attention from young drivers, along with driving sales. Check out this great video review from WheelsTV.

Pimp My Scion – 15 Crazy Custom Scions

admin — Wed, 24 Dec 2008 20:31:43 +0000

Scion fans are a special breed – and they love their rides unconditionally. They sometimes spend every waking hour, and every last dollar, on making a Scion truly theirs with original custom additions. Check out 15 of the hottest and craziest Scion hacks out there.

How can you make a Scion go higher?

This flat screen trunk accessory screams “steal me!”

Actually, this is an official Scion concept vehicle, not a hack.

What type of car is it again?

Scariest custom paint job EVER! This Scion will eat your soul.

Mobile Scion DJ.

Just in case your girlfriend wants to drive.

Easy access Scion.

Lance Armstrong – LiveStrong Scion.

Wii!

I don’t think you have enough speakers in there.

Ok, honestly, does the spoiler need to be that big?

Rise up Scion, and take your place among the Gods.

Stretch Scion will get you to prom in style.

Think this sexy Scion paint job belongs to the douche in the Twins jersey?

Can Youth Save Scion?

admin — Thu, 25 Sep 2008 14:29:02 +0000

When Scion burst onto the automotive scene via Toyota their marketing execs went heavy on youth demographics. With a low starting price in the teens – teenagers could even afford the down payment on a tC or xB. The problem with targeting a youth market is that within the course of only a few years you lose that 18 to 24 year old buzz, mostly to college loans and job hunting. A.k.a. – real life. And the next group of young Americans are hard to please, and searching for instant gratification along with the newest trends.

Scion has had trouble coming up with new designs since they started in 2003. Sales dropped 20 percent this past August, and may continue to follow downward if the “hip” car maker doesn’t begin to overhaul their line up both in look and efficiency. According to AutoWeek, “Sales, year-on-year, have dropped for 16 straight months.”

Don’t get us wrong, with an average of 23 – 25 MPG (city & highway) on their vehicles you’re not looking at the gasoline consumption of a Hummer. However, with other auto makers now reaching upwards of 40 MPG combined 25 or even 30 MPG won’t make the cut. And since today’s trend is to get from point A to B using the least amount of fuel while producing the least amount of harmful emissions, Scion may need to begin rolling out hybrid versions of their cars.

Scion knows change is coming, and we don’t mean with Obama. They plan to roll out replacements for their struggling coupe, hatchback and van models, hoping to grab the waning attention of young drivers. Replacements my only prohibit their upward crawl back to the top of a demographic. A wider variety of models is needed to entice the youth market – three car types to choose from can’t quench their thirst. Some Scion dealerships have a dozen or so cars on hand at their lot. One good sign – people who purchased first and second generation Scions are still driving them, or even moving on to purchase Toyotas, and loving every minute behind the wheel.