Pandora & Scion Team Up
A new partnership with music streaming site Pandora will give drivers an enhanced subscription with the purchase of a new Scion xB or Scion tC.
These 2012 redesigns come equipped with Pandora integrated entertainment systems starting in August.
Pandora EVP of business development Jessica Steel explained: “Nearly 50% of radio consumption happens in the car, so it’s a natural venue for Pandora. We want to make the experience as easy in the car as it is at home, at the office, and on a mobile phone.”
Pandora also announced Tuesday it has over 100 million registered users, effectively doubling its subscriber base up from 53 million in 2010. At the time of company’s IPO last month, Pandora had 94 million users.
Source: Vator.tv
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